Neale Willis

Art direction,
UI/UX design,
Ideas,
Problem solving,
Tea drinking.

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UBS Neo

A ground-breaking initiative to create an entirely new approach to the investment banking client engagement, UBS Neo is a platform that unifies and delivers the very best of UBS – its people, content, research, trading ideas, pricing and execution capabilities. Providing the firm’s clients with a seamless cross-asset experience, and a fully integrated cross-functional experience, all in one place. 

Spanning the initial research, concept and prototyping through to the detailed analysis, design strategy, mobile strategy, solution wire-framing, visual design, taxonomy and search engine design, I defined the typgraphic structure use across the platform, and working alongside a UX designer, the grid and large data set systems.

As the project progressed I contributed data visualisation tools, set, policed and maintained the visual pattern style guide and SDK. I also defined the second generation design of the platform.


Platform design
The platform quickly expanded, it out grew it’s initial design patterns, becoming evident that there was a need to reshape it’s visual language.

I provided a flexible and scalable visual style improving the legibility of the platform, allowing for an increased amount of content.


Initial look and feel development
The application went through many stages of visual development, changing and refining as the project grew and evolved.

The designs below show a snapshot of this process



Defining typographic structure
I provided the groundwork for the use of type within the project.

As legibility within a potentially crowed space was of upmost importance, everything from the choice of font to the baseline grid would prove to be a foundation the application was built on.


Defining grids and large data sets
Data visualisation is the peg from which trading applications hang their hats and grids displaying large amounts of numerical data are the cornerstone of each aspect of the project.

Working closely with a UX designer and stakeholders, the core of the project was to display as much information in a condensed space in as legible manner as possible. This was achieved by defining simple visual rules - from line types and text alignment to defining areas of visual importance.



Data visualisation tools
I devised several data visualisation tools that focused on ease of communication of complex ideas.

The example below shows an execution process graphic that would be found within a grid on a blotter, capable of fitting many copies within a tiny space yet displaying all the necessary information. 




Platform style guide
I was responsible for the creation and maintance of the platform’s style guide, ensuring the consistent use of design throughout components on the platform.




Role: Design Lead
Project:     Typography
Data design
Visual design
UI/UX design
Client: RMA Consulting
 
Head of Design: JP Stapleton
Design Lead: Andrew Mackay
UX Lead: Sarah Parker